summer / spring 2024

Hoya Fields Spring Summer 2024, ‘Original Purpose: HBT Series’.

At the end of March, Hoya Fields just released another complete yet precise Spring Summer 24 collection titled ‘Original Purpose: HBT Series’. This collection also marks the debut of its ‘Original Purpose’ program, which will focus on reproducing iconic past clothing through relevant appearance presentations.

The HBT (Herringbone Twill) fabric was chosen to represent distinctive military uniform material, with a V-shaped weaving pattern applied in twill fabric. At its core, herringbone fabric is all about versatility making it an ideal choice for a wide range of these collections. In addition to the herringbone pattern, striped fabric was also used to complete the collection into an interesting arrangement.

The original 3rd US military pattern surplus inspired the shape and design of this capsule and emphasized ivy style by pairing 90’s classic pieces item yet sporty ones.

A variety of jackets, trousers, hats, and fresh block color shirts were included in this collection.


Original Purpose: HBT Series, Remaking the Past, Redefined You.